For most ua, a skin care routine is a positive part of our everyday rituals that makes us happy.
Thirty-eight percent see it as “me” time, and say the more steps, the better. Sixty-three percent wash their face at least two times per day, and 57% apply moisturizer at least twice daily.
When asked to tell us their thoughts on their skin care routine and skin care in general, here were the top responses:
· 97% love to try new facial skin care products.
· 89% are willing to spend more on higher quality facial skin care products.
· 89% are always on the lookout for new facial skin care products.
· 88% share knowledge of facial skin care products with friends and family.
· 81% seek out advice/recommendations from friends on facial skin care products.
· 80% are always on the lookout for something better, even if satisfied with her current skin care.
Most consumers (65%) are not skin care newbies, meaning they are already using anywhere from three to five skin care products each day to address their main skin concerns and issues.
Considering a generational viewpoint, the top two skin concerns are, unsurprisingly, acne and fine lines/wrinkles Younger consumers (Gen Z and millennials) cite acne as their number one skin concern, while Gen X and baby boomers reveal that fine lines and wrinkles are top of their concern list.
Skin Care Not Meeting Needs
Surprisingly, even though most consumers are using a fair number of skin care products on a regular basis, their needs aren’t necessarily being taken care of, with 71% of consumers saying their skin care needs are not being met! By age, here are the top concerns consumers told us are not currently being met by their skin care products:
· Gen Z: acne/breakouts
· Millennials: dark eye circles
· Gen X: fine lines/wrinkles
· Baby boomers: fine lines/wrinkles
Backed up by Focus Group Research
Personal focus group research backs up this study. Whenever a Benchmarking Company conducts skin care focus groups in cities across the United States, the the top issue that surfaces (throughout all generations) is the elimination of dark circles under the eyes which is not being addressed to consumers’ satisfaction with current products available.
What She’s Using Now
When it comes to her skin care routine and the products she’s currently using with basics like cleanser & exfoliator, and targeted topical products such as eye cream & anti-aging treatments, these were among the top products used by consumers across all age brackets. However, if you take a deeper look by age, it’s easy to see how usage of anti-aging products is less frequent among younger consumers, and more popular among older consumers who ostensibly are more concerned with addressing the appearance of fine lines, wrinkles and puffiness.
Brand Opportunity: Meeting Her Unmet Needs
Nearly three-quarters of consumers don’t feel their skin care needs are being met. This presents a huge opportunity for brands to rethink how to address her needs while also giving her access to new, exciting products and benefits that are unique from what’s currently available. We are on the cutting edge of providing those unique products that are constantly sought after.
A good place to start would be to look at the products consumers say they currently aren’t using but would like to give a try, which include;
• cleansing balm (the number-one pick of all consumers)
• detoxifying treatments
• dark circles cream
• neck creams
We at Private Label Skincare Florida can make these sought-after products to your exact specs, and help you bring to market the items that are most wanted by all the consumers. Give us a call and set up a time to explore what we have to offer and how we can help you bring your dream to reality.